Coordinated from Perth, Western Australia, our product support business has built a network of technical service providers based across Australia, New Zealand and the APAC region.
Our initial service offering of Audio-visual and ICT technical support launched in 2020, just in time for the pandemic and broader work-from-home adoption. Since then, we refined our offering to weather the ever- changing demands of modern remote business and future-proof our technological coverage for advances in AI and similar technologies.
Simifix achieves service deliver success in following three core commercial scopes of operation:
- Supply of proven and fully supported brands across highly specific product ranges and categories.
- Direct and in-direct consumer product support and extended warranty servicing.
- Digital product and end-user technical support tailored for highly specific software, applications, platform and subscription services.
This strategy enables us to focus on quality and simplified outcome delivery by working with only those renowned and innovative product ranges from world leading brands. Likewise, we only partner with trusted, reliable and cost-effective service providers with an intense focus on quality, compatibility and simplicity.
Our supported brand and product range is specially curated to enable and enhance your SME, business travel and work-from-home needs. Our product categories include cleaning products and equipment from Dyson and Kärcher, maintenance and utility equipment from Einhell (Ozito), IT desktop and mobile business devices from Lenovo, as well as smart appliances and personal devices from Samsung and Dyson respectively.
Supported appliance, equipment, tools and hardware brands with Simifix:
The strategy has been devised and developed over several years of consumer market, brand performance and product related research using popular online platforms and sources including consumer ratings and comparison websites. Through this research the revised shortlist of brands has been identified. This list will remain limited to the current or a similar number of brands/ OEMs and may dynamically change over time as the brands/ OEMs perform and progress through their own respective business cycles. However, an important factor to this shortlist is that the target brands/ OEMs have a strong and relevant market presence in Australia, New Zealand and the APAC region, with a highly developed network-base of localized distributors and supporting market infrastructure.
Dyson is a Singaporean-British multinational technology company founded by Sir James Dyson in 1991. Initially based in Malmesbury, England, Dyson moved its headquarters to Singapore in 2019 to be closer to its manufacturing and supply-chain hubs. The company is renowned for its innovative household appliances, which include vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lighting. Dyson's products are characterized by cutting-edge technology, sleek design, and high performance.
Dyson's product portfolio is diverse and includes:
- Vacuum Cleaners: Bagless vacuum cleaners using cyclonic separation and brushless electric motors.
- Air Purifiers: Devices that clean the air by removing pollutants and allergens.
- Hand Dryers: Heatless hand dryers that use high-speed air to dry hands quickly.
- Bladeless Fans and Heaters: Fans and heaters that use air multiplier technology for smooth airflow.
- Hair Care Tools: Hair dryers, straighteners, and stylers designed to minimize heat damage while providing effective styling.
- Lighting: LED luminaires designed for energy efficiency and longevity.
Dyson targets a diverse range of consumer segments, including:
- High-Income Professionals: Individuals who value quality, efficiency, and modern design. They are willing to invest in premium products that enhance their lifestyle.
- Tech-Savvy Consumers: People who appreciate cutting-edge technology and innovative solutions for everyday problems.
- Eco-Conscious Shoppers: Consumers who prioritize sustainability and environmentally friendly products.
- Parents with Young Children: Families looking for reliable and effective solutions to maintain cleanliness and hygiene.
- Homeowners with a Focus on Cleanliness: Individuals who seek high-performance cleaning appliances to keep their homes spotless.
- Urban Dwellers: People living in cities who need compact and efficient appliances for smaller living spaces.
- Health-Conscious Individuals: Consumers who are concerned about air quality and overall health, and thus invest in air purifiers and other health-focused products.
Dyson's ability to cater to these varied segments has played a crucial role in its success, positioning the brand as a leader in innovation and design.
Kärcher is a German family-owned company founded in 1935 by Alfred Kärcher. It is a global leader in cleaning technology, known for its high-performance and innovative cleaning solutions. The company is headquartered in Winnenden, Germany, and operates in over 190 countries.
Kärcher offers a wide array of cleaning products for both home and professional use, including:
- Pressure Washers: High-pressure cleaners for various applications, from home use to industrial cleaning.
- Vacuum Cleaners: Wet and dry vacuum cleaners, including industrial and commercial models.
- Steam Cleaners: Devices that use steam to clean and sanitize surfaces without chemicals.
- Floor Cleaners: Machines for scrubbing, polishing, and vacuuming floors.
- Window Vacs: Tools designed for streak-free window cleaning.
- Garden Equipment: Watering systems and pumps for garden maintenance.
Kärcher targets a diverse range of consumer segments, including:
- Homeowners: Individuals looking for effective and easy-to-use cleaning solutions for their homes.
- Professional Cleaners: Businesses and contractors needing reliable and efficient cleaning equipment for commercial use.
- Industrial Clients: Companies in sectors like manufacturing, construction, and agriculture that require heavy-duty cleaning solutions.
- Public Services: Municipalities and public service providers needing equipment for maintaining public spaces.
- Healthcare Facilities: Hospitals and clinics that require high standards of hygiene and cleanliness.
- Hospitality Industry: Hotels and restaurants seeking efficient cleaning systems to maintain hygiene standards.
Kärcher's commitment to innovation, quality, and sustainability has solidified its position as a trusted brand in the cleaning industry.
Einhell (Ozito) is a well-known Australian brand specializing in power tools and garden equipment. Established to provide affordable and reliable tools, Einhell (Ozito) caters primarily to DIY enthusiasts, gardeners, and tradespeople in Australia and New Zealand. The brand is recognized for its wide range of products, including cordless drills, saws, lawn mowers, and garden shredders.
- Ozito is owned by the German company Einhell, which acquired it in 2013.
- This acquisition allowed Ozito to benefit from Einhell's extensive resources and expertise in the power tool industry.
- While Ozito maintains its brand identity and focuses on the Australian market, many of its products are designed in Germany and manufactured in China, leveraging Einhell's global manufacturing capabilities.
Einhell is a prominent German manufacturer of power tools, garden equipment, and accessories.
Founded in 1964 and headquartered in Landau an der Isar, Germany, Einhell has a strong global presence, operating in over 90 countries. The company is known for its innovative and high-quality products, particularly its Power X-Change battery platform, which powers a wide range of tools from drills to lawn mowers.
Einhell targets both DIY enthusiasts and professional users, offering products that combine German engineering with affordability. The company's strategic partnerships, such as those with FC Bayern and the Mercedes-AMG PETRONAS F1 Team, enhance its brand visibility and reinforce its commitment to high standards.
Summary of both brands:
- Ozito: Australian brand, affordable and reliable tools, focuses on DIY enthusiasts and gardeners in Australia and New Zealand.
- Einhell: German parent company, global presence, innovative products, targets both DIY and professional markets, known for the Power X-Change battery platform.
- Ozito is owned by the German company Einhell, which acquired it in 2013.
- This acquisition allowed Ozito to benefit from Einhell's extensive resources and expertise in the power tool industry.
- While Ozito maintains its brand identity and focuses on the Australian market, many of its products are designed in Germany and manufactured in China, leveraging Einhell's global manufacturing capabilities.
Lenovo is a Chinese multinational technology company founded in 1984 as Legend Holdings. It is headquartered in Hong Kong and Beijing and has grown to become one of the world's leading personal technology companies. Lenovo is renowned for its innovative products and extensive range of technology solutions, catering to both consumer and business markets
Lenovo's diverse product portfolio includes:
- Laptops: Various series such as ThinkPad, ThinkBook, Yoga, IdeaPad, and Legion.
- ThinkPad: Business-oriented laptops known for durability and performance.
- ThinkBook: Designed for small and medium-sized businesses.
- Yoga: Premium convertible laptops with 360-degree hinges.
- IdeaPad: Budget and midrange consumer laptops.
- Legion: High-performance gaming laptops.
- Tablets: Including the Yoga Tab and Lenovo Tab series.
- Smartphones: Under the Motorola brand, offering a range of Android devices.
- Workstations: High-performance machines for professional use.
- Servers: Enterprise-grade servers and data centre solutions.
- Smart Home Devices: Including smart displays and smart clocks.
- IT Solutions: Managed services, cloud solutions, and security solutions.
Lenovo targets a wide range of consumer segments, including:
- Business Professionals: Individuals and companies needing reliable and high-performance laptops and workstations.
- Tech-Savvy Consumers: People who appreciate innovative technology and premium devices.
- Gamers: Individuals seeking high-performance gaming laptops and accessories.
- Students: Affordable and versatile laptops for educational purposes.
- Small and Medium-Sized Businesses: Companies looking for efficient and cost-effective IT solutions.
- Enterprise Clients: Large organizations requiring comprehensive IT infrastructure and services.
- Smart Home Enthusiasts: Consumers interested in integrating smart devices into their homes.
Lenovo's commitment to innovation, quality, and customer satisfaction has solidified its position as a global leader in the technology industry.
Samsung is a South Korean multinational conglomerate founded in 1938 by Lee Byung-chul. It has grown to become one of the world's largest and most influential technology companies, with its headquarters in Seoul, South Korea. Samsung is renowned for its diverse range of products and innovative technology, spanning various industries including electronics, home appliances, and telecommunications.
Samsung's extensive product portfolio includes:
- Smartphones: The Galaxy series, including the flagship Galaxy S, Note, and Z Fold/Flip models.
- Televisions: QLED, OLED, and Neo QLED TVs offering cutting-edge display technology.
- Home Appliances: Refrigerators, washing machines, air conditioners, and kitchen appliances.
- Wearables: Smartwatches and fitness trackers like the Galaxy Watch series.
- Computers and Tablets: Laptops, Chromebooks, and Galaxy Tab tablets.
- Audio Devices: Wireless earbuds, soundbars, and speakers.
- Semiconductors: Memory chips, processors, and other components.
Samsung targets a wide range of consumer segments, including:
- Tech Enthusiasts: Individuals who seek the latest and most advanced technology, such as high-end smartphones and smart TVs.
- Young Adults: Consumers who prioritize connectivity and entertainment, often opting for smartphones, tablets, and wearables.
- Families: Households looking for reliable and efficient home appliances to enhance their daily lives.
- Professionals: Business users who need powerful laptops, monitors, and productivity tools.
- Eco-Conscious Consumers: People who value energy-efficient and sustainable products.
- Gamers: Individuals who demand high-performance devices for gaming, including smartphones, tablets, and monitors.
Samsung's ability to cater to these diverse segments has solidified its position as a global leader in technology and innovation.
Supported AI, apps and digital products providers with Simifix:
Providing local, remote and regional technical support through our technical service partner agents. We focus on simplifying our customer's needs with technical issues that they face across their apps, operating systems, software and subscriptions. Our highly selective supported brands enables us to ensure high quality technical support of our most vital and common everyday business applications including Microsoft 365.
Business management services helping your small business or startup to grow.
Simifix is an important part of the CTYoung Group Enterprises. Simifix provides key products and services within the group. You can access further information on the brands and services currently in the portfolio.
Contact a Simifix representative today to find out more information on our supported products services offering.